{"title":"Imane Ayissi Couture Collection Printemps – Été 2025 “MSSAM\/ASSOU”","description":"\u003ch2 class=\"wp-block-heading\"\u003eMssam\/Assou\u003c\/h2\u003e\n\u003cp\u003eLes vêtements africains et les vêtements de Haute-Couture ont en commun d’être réalisés sur-mesure, de façon artisanale et de privilégier la décoration, l’ornementation de la surface    du textile et du vêtement. La mode contemporaine, quant à elle, tout comme l’architecture ou le design contemporain, minimisent le décor au profit de la structure, de l’architecture et de la forme. La coupe est ce qui est mis en avant. Les textiles y sont choisis sans motifs, en fonction de leur qualité structurelle ou leur texture. Cette guerre entre anciens et modernes ne me correspond pas. J’aime autant les tissus « décorés » qui permettent souvent plus facilement de raconter des histoires à travers la mode que la simple forme d’un vêtement, quand elle est parfaite, avec un magnifique volume.\u003c\/p\u003e\n\u003cp\u003eC’est avec cette opposition en tête que j’ai abordé cette collection, en revisitant des classiques de la Couture avec toutes sortes d’effets décoratifs en grande partie réalisés grâce à des savoir-faire africains : on y trouve des motifs tissés des Kenté du Ghana ou des Ntutuere de la région Bamoun du Cameroun, des motifs imprimés avec des tie-dye du Cameroun, des broderies faites au Sénégal selon un savoir-faire traditionnel utilisé pour décorer les grands vêtements de cérémonie ou encore l’application de raphia de Madagascar… Mais aussi à travers de pures exercices de coupe et de recherche de volumes ou cherchant à dépasser cette opposition avec des robes dont les effets décoratifs ne sont plus appliqués mais deviennent la structure du vêtement.\u003c\/p\u003e\n\u003cp class=\"has-text-align-right\" style=\"text-align: right;\"\u003e\u003cstrong\u003e IMANE AYISSI\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"manteau-en-lainage-jacquard-effrange-jupe-assortie","title":"Manteau en lainage jacquard effrangé, jupe assortie","description":"\u003cp\u003eManteau en lainage jacquard effrangé, jupe assortie\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53032313782619,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look1-scaled.jpg?v=1773862605"},{"product_id":"jupe-en-ntutuere-de-coton-tisse-a-la-main","title":"Jupe en Ntutueré de coton tissé à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eJupe en Ntutueré de coton tissé à la main au Cameroun effrangé, top drapé en toile de soie \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53035386634587,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look2-scaled.jpg?v=1773862605"},{"product_id":"robe-en-doupion-de-soie-orange-avec-applications-de-raphia","title":"Robe en doupion de soie orange avec applications de raphia","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe en doupion de soie orange avec applications de raphia \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53040855843163,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look3-scaled.jpg?v=1773862606"},{"product_id":"manteau-reversible-en-kente-et-sa-jupe-longue","title":"Manteau réversible en Kenté et sa jupe longue","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eManteau réversible en Kenté de coton tissé à la main au Ghana, robe longue en satin de coton\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53040883368283,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look4-scaled.jpg?v=1773862605"},{"product_id":"veste-en-ntutuere-de-coton-tisse-a-la-main-au-cameroun","title":"Veste en Ntutueré de coton tissé à la main au Cameroun","description":"\u003cp class=\"MsoNormal\"\u003eVeste en Ntutueré de coton tissé à la main au Cameroun effrangé, pantalon en laine et soie\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041088102747,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look5-scaled.jpg?v=1773862605"},{"product_id":"ensemble-en-ntutuere-de-coton-tisse-a-la-main-au-cameroun","title":"Ensemble en Ntutueré de coton tissé à la main au Cameroun","description":"\u003cp\u003eEnsemble en Ntutueré de coton tissé à la main au Cameroun effrangé\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041219436891,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look6-scaled.jpg?v=1773862605"},{"product_id":"pantalon-en-taffetas-de-soie-et-t-shirt-en-tulle-stretch","title":"Pantalon en taffetas de soie et t-shirt en tulle stretch","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003ePantalon en taffetas de soie et t-shirt en tulle stretch et son manteau en lainage jacquard effrangé\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041373086043,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look7-scaled.jpg?v=1773862606"},{"product_id":"veste-boutonnee-en-laine-et-soie-jupe-en-taffetas-de-soie","title":"Veste boutonnée en laine et soie, jupe en taffetas de soie","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eVeste boutonnée en laine et soie, jupe en taffetas de soie\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041738875227,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look8-scaled.jpg?v=1773862605"},{"product_id":"robe-longue-en-crepe-de-bambou","title":"Robe longue en crêpe de bambou","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe longue en crêpe de bambou \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041775509851,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look9-scaled.jpg?v=1773862605"},{"product_id":"robe-longue-drapee-en-jersey-de-soie","title":"Robe longue drapée en jersey de soie","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe longue drapée en jersey de soie \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041976705371,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look10-scaled.jpg?v=1773862607"},{"product_id":"robe-en-doupion-de-soie-avec-applications-de-raphia","title":"Robe en doupion de soie avec applications de raphia","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe en doupion de soie avec applications de raphia\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044566491483,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/Imane-Ayissi-HC-S25-011.jpg?v=1773864124"},{"product_id":"robe-drapee-en-crepe-viscose-imprime","title":"Robe drapée en crêpe viscose imprimé","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe drapée en crêpe viscose imprimé \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044600144219,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look12-scaled.jpg?v=1773862606"},{"product_id":"manteau-reversible-en-gabardine-de-coton-teinte-a-la-main","title":"Manteau réversible en gabardine de coton teinte à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eManteau réversible en gabardine de coton teinte à la main au Cameroun, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe en toile de soie parachute \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044603093339,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look13-scaled.jpg?v=1773862606"},{"product_id":"top-en-fleurs-brodees-a-la-main","title":"Top en fleurs brodées à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eTop en fleurs brodées à la main au Sénégal,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003ePantalon en laine et soie \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044607123803,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look14-scaled.jpg?v=1773862605"},{"product_id":"chemise-boubou-en-soie-et-coton-brodee-a-la-main","title":"Chemise-boubou en soie et coton brodée à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eChemise-boubou en soie et coton brodée à la main au Sénégal, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003ePantalon en laine et soie\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53047225712987,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look15-scaled.jpg?v=1773862605"},{"product_id":"robe-drapee-en-dentelles","title":"Robe drapée en dentelles","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe drapée en dentelles \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53047235117403,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look16-scaled.jpg?v=1773862605"},{"product_id":"top-en-soie-et-coton-rebrode-de-fleurs","title":"Top en soie et coton rebrodé de fleurs","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eTop en soie et coton rebrodé de fleurs en alcantara et chaînes métalliques, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eJupe satin de soie et bambou\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53047251763547,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look17-scaled.jpg?v=1773862605"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/collections\/IMANE-AYISSI-FW-23-24-look-2-scaled_f36f24ae-3b9e-4de5-9c6d-df13c4d1b8b7.jpg?v=1773868109","url":"https:\/\/imane-ayissi.com\/collections\/imane-ayissi-couture-collection-printemps-ete-2025-mssam-assou.oembed","provider":"Imane Ayissi","version":"1.0","type":"link"}