{"title":"Imane Ayissi Couture Spring – Summer 2025 Collection “MSSAM\/ASSOU”","description":"\u003ch2 class=\"wp-block-heading\"\u003eMssam\/Assou\u003c\/h2\u003e\n\u003cp\u003e African clothing and haute couture share the common characteristics of being custom-made, handcrafted, and emphasizing decoration and ornamentation of the textile and garment's surface. Contemporary fashion, however, like contemporary architecture and design, minimizes decoration in favor of structure, architecture, and form. The cut is what is highlighted. Textiles are chosen without patterns, based on their structural quality or texture. This conflict between traditional and modern doesn't resonate with me. I appreciate \"decorated\" fabrics, which often allow for more compelling storytelling through fashion, as much as the simple form of a garment, when it is perfect, with a magnificent volume.\u003c\/p\u003e\n\u003cp\u003e It is with this opposition in mind that I approached this collection, revisiting classics of Couture with all sorts of decorative effects largely achieved through African know-how: there are woven motifs from the Kente of Ghana or the Ntutuere of the Bamoun region of Cameroon, printed motifs with tie-dye from Cameroon, embroideries made in Senegal according to a traditional know-how used to decorate grand ceremonial clothes or the application of raffia from Madagascar… But also through pure exercises in cutting and the search for volumes or seeking to overcome this opposition with dresses whose decorative effects are no longer applied but become the structure of the garment.\u003c\/p\u003e\n\u003cp class=\"has-text-align-right\" style=\"text-align: right;\"\u003e \u003cstrong\u003eIMANE AYISSI\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"manteau-en-lainage-jacquard-effrange-jupe-assortie","title":"Manteau en lainage jacquard effrangé, jupe assortie","description":"\u003cp\u003eManteau en lainage jacquard effrangé, jupe assortie\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53032313782619,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look1-scaled.jpg?v=1773862605"},{"product_id":"jupe-en-ntutuere-de-coton-tisse-a-la-main","title":"Jupe en Ntutueré de coton tissé à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eJupe en Ntutueré de coton tissé à la main au Cameroun effrangé, top drapé en toile de soie \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53035386634587,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look2-scaled.jpg?v=1773862605"},{"product_id":"robe-en-doupion-de-soie-orange-avec-applications-de-raphia","title":"Robe en doupion de soie orange avec applications de raphia","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe en doupion de soie orange avec applications de raphia \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53040855843163,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look3-scaled.jpg?v=1773862606"},{"product_id":"manteau-reversible-en-kente-et-sa-jupe-longue","title":"Manteau réversible en Kenté et sa jupe longue","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eManteau réversible en Kenté de coton tissé à la main au Ghana, robe longue en satin de coton\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53040883368283,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look4-scaled.jpg?v=1773862605"},{"product_id":"veste-en-ntutuere-de-coton-tisse-a-la-main-au-cameroun","title":"Veste en Ntutueré de coton tissé à la main au Cameroun","description":"\u003cp class=\"MsoNormal\"\u003eVeste en Ntutueré de coton tissé à la main au Cameroun effrangé, pantalon en laine et soie\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041088102747,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look5-scaled.jpg?v=1773862605"},{"product_id":"ensemble-en-ntutuere-de-coton-tisse-a-la-main-au-cameroun","title":"Ensemble en Ntutueré de coton tissé à la main au Cameroun","description":"\u003cp\u003eEnsemble en Ntutueré de coton tissé à la main au Cameroun effrangé\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041219436891,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look6-scaled.jpg?v=1773862605"},{"product_id":"pantalon-en-taffetas-de-soie-et-t-shirt-en-tulle-stretch","title":"Pantalon en taffetas de soie et t-shirt en tulle stretch","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003ePantalon en taffetas de soie et t-shirt en tulle stretch et son manteau en lainage jacquard effrangé\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041373086043,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look7-scaled.jpg?v=1773862606"},{"product_id":"veste-boutonnee-en-laine-et-soie-jupe-en-taffetas-de-soie","title":"Veste boutonnée en laine et soie, jupe en taffetas de soie","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eVeste boutonnée en laine et soie, jupe en taffetas de soie\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041738875227,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look8-scaled.jpg?v=1773862605"},{"product_id":"robe-longue-en-crepe-de-bambou","title":"Robe longue en crêpe de bambou","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe longue en crêpe de bambou \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041775509851,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look9-scaled.jpg?v=1773862605"},{"product_id":"robe-longue-drapee-en-jersey-de-soie","title":"Robe longue drapée en jersey de soie","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe longue drapée en jersey de soie \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53041976705371,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look10-scaled.jpg?v=1773862607"},{"product_id":"robe-en-doupion-de-soie-avec-applications-de-raphia","title":"Robe en doupion de soie avec applications de raphia","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe en doupion de soie avec applications de raphia\u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044566491483,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/Imane-Ayissi-HC-S25-011.jpg?v=1773864124"},{"product_id":"robe-drapee-en-crepe-viscose-imprime","title":"Robe drapée en crêpe viscose imprimé","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe drapée en crêpe viscose imprimé \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044600144219,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look12-scaled.jpg?v=1773862606"},{"product_id":"manteau-reversible-en-gabardine-de-coton-teinte-a-la-main","title":"Manteau réversible en gabardine de coton teinte à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eManteau réversible en gabardine de coton teinte à la main au Cameroun, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eRobe en toile de soie parachute \u003c\/span\u003e\u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044603093339,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look13-scaled.jpg?v=1773862606"},{"product_id":"top-en-fleurs-brodees-a-la-main","title":"Top en fleurs brodées à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003eTop en fleurs brodées à la main au Sénégal,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR; mso-fareast-language: FR; mso-bidi-language: AR-SA;\"\u003ePantalon en laine et soie \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Imane Ayissi","offers":[{"title":"Default Title","offer_id":53044607123803,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/0616\/6875\/files\/IMANE-AYISSI-_Fabrice-Malard-FJM9-Look14-scaled.jpg?v=1773862605"},{"product_id":"chemise-boubou-en-soie-et-coton-brodee-a-la-main","title":"Chemise-boubou en soie et coton brodée à la main","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; 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